Huawei Mate 8 Launch Campaign
Huawei expanded its loyal customer base by 16 times via iClick Interactive’s cross-screen targeting campaign for the launch of its new flagship smartphone Mate 8.
Challenge

Huawei planned to launch its new flagship smartphone Mate 8 in Q4 2015, yet the lead time for marketing ideation and planning was short.

The brand hence hoped to enhance its ad campaign’s precision and effectiveness in reaching the right target audience by running a programmatic cross-screen targeting ad campaign.

Solution

Given the short lead time, an extensive yet precise audience targeting approach was taken to ensure impactful brand and product exposure in the market.

A cross-screen approach (PC + mobile) integrating traditional and new ad formats including iClick Interactive’s MoTV solution (mobile in-app native video ad) was adopted.

Ad creative and target audience groups had been further fine-tuned at different phases of the campaign based on ongoing ad data collected to optimize target audience reach and campaign ROI.

Result

・16 times increase in loyal customer base
・Excelling product awareness for Mate 8 compared to competition

16 times
increase in loyal customer base
More Case Studies
Travel & Hospitality | Award-winning campaign
Air New Zealand (ANZ) more than doubled its advertising ROI and online flight bookings after running a cross-channel online promotion campaign with iClick Interactive together…
Banking & Finance | Award-winning campaign
Citibank significantly increased its brand awareness via iClick Interactive’s mobile search and display campaign, with a significant boost in online acquisition completion rate by over…
Sports & Lifestyle | Award-winning campaign
Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.
Retail
By leveraging iClick Interactive’s proprietary data platform that precisely identified and reached out to the target audience groups, Hydron launched an award-winning marketing campaign that…
Automobile | Award-winning campaign
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
FMCG
The sugar-free chewing gum significantly boosted brand awareness and user interaction rate via iClick Interactive’s MoTV mobile branding campaign, and achieved a 10-times higher-than-average CTR…