As China’s explosive consumer growth makes it a very enticing market for most overseas marketers, we understand that many of them face the challenge of generating robust audience insights about Chinese audiences. Thus, we are pleased to introduce our inaugural issue of “iAudience Insights Spotlight” leveraging our proprietary market intelligence platform – iAudience, a one-stop platform that provides unparalleled insights into segmenting Chinese audiences. This new “iAudience Insights Spotlight” series will provide our real-time unique insights of the online behaviours and profiles of Chinese internet users upon a variety of China hot topics in order to help overseas marketers stay abreast of the latest market trends and connect with their target audiences in China.

Our inaugural issue, “COVID-19 in the spotlight”, leveraged the most recent Chinese data from iAudience and analysed the shifting online behaviour trends of Chinese consumers during the pandemic, covering their demographics, geographics and psychographics profile dimensions. We hope our profound data-based audience insights could empower and facilitate marketers in exploring new business opportunities and implementing successful digital marketing strategies, especially in this challenging time impacted by the pandemic. Stay tuned for more to come!