The COVID-19 pandemic brings global tourism to a standstill, while China’s domestic travel sector is booming. With border closures and the inability to travel abroad for holidays, many Chinese tourists who traditionally rushed to duty-free outlets in Hong Kong, Japan and South Korea for holiday shopping are being lured to Sanya —  the southernmost city on China’s Hainan Island which is promoted as a duty-free zone with the help of government policies.

Check out our second issue of “iAudience Insights Spotlight — China’s Sanya DFS in the spotlight”, leveraging iAudience’s most latest Chinese netizens data as to indicate the audience profiles of Chinese tourists traveling to Sanya for duty-free shopping during 2020’s Golden Week, covering their demographics, geographics and psychographics dimensions.

Read our “iAudience Insights Spotlight” now to learn strategic tips as to convert the changing faces of Chinese travel shoppers.