iAudience Insights Spotlight Issue #5: Chinese Short-Video Platforms in the Spotlight
Today, brands can no longer ignore the value of the two most dominant short-video platforms in China – Douyin and Kuaishou for brand and marketing campaign potential. Douyin, the Chinese version of Tiktok, is owned by tech giant ByteDance which had 600 million daily active users as of August 2020. Kuaishou, the chief rival of Douyin, is developed by Beijing-based Kuaishou Technology with a user base of 300 million daily live-streaming users as of Jan 2021.
Check out our fifth issue of “iAudience Insights Spotlight — Chinese Short-Video Platforms in the spotlight”, leveraging iAudience’s most latest Chinese netizens data as to indicate the key difference between the audience profiles of Douyin and Kuaishou, covering their audience demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn more about our unique insights in capturing new business opportunities from China’s most dominant short-video sharing platforms.