iAudience Insights Spotlight – Issue #6: The Next Trend of Live Streaming E-Commerce in China
The COVID-19 pandemic has accelerated the surge in online shopping and rapid expansion of live streaming e-commerce as one of the most effective channels for brands to reach their target customers in China. Livestreaming e-commerce involves an influencer (or KOL) making live videos or broadcast to promote a product over online platforms (e.g. Taobao Live, JD.com, Pinduoduo) or social media (e.g. Xiaohongshu, Douyin, WeChat), and ultimately act as a direct source for online sales.
Check out our sixth issue of “iAudience Insights Spotlight — Live Streaming E-Commerce in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of Chinese live streaming audiences, covering their demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn strategic tips as to capture the new business opportunities from this unstoppable trend in China and improve marketing efficiency.