We are pleased to announce that iClick has been listed as one of the “MarTech Solutions Provider 2020” by CIO Advisor APAC. We have been continuously developing highly sophisticated and proprietary data-driven platforms and enhancing our solutions with of Artificial Intelligence (AI), Big Data and Cloud-based solutions to provide the ability to help brands connect with Chinese audiences with full-stack marketing and consumer lifecycle solutions.
“There continues to be tremendous potential in the Chinese digital advertising market for international brands to build market share. That said, long-term success requires a customized strategy specifically adapted to China’s complex market and cultural landscape,” said Sammy Hsieh, Chairman and Co-Founder of iClick. With the launch of iClick Lab in 2019, specializing in the use of big data, marketing technologies and media connections, we deliver smart retail applications, capture market intelligence and validate using blockchain technology. iClick’s iSuite products also provide audience profiling, audience segment data and competitive landscape analysis to help brands enhance the consumer experience, increase campaign cost-effectiveness and provide a one-stop cross-channel targeting solution for Digital China.
Read the full story here: https://marketing-technology.cioadvisorapac.com/vendor/iclick-interactive-datadriven-marketing-targeted-at-china-cid-1220-mid-123.html