Introducing the new iAudience 2.5 – Significant upgrade of our market intelligence platform
2020-06-10

We are pleased to announce the launch of our brand new updated version of iAudience 2.5, designed to provide marketers with real-time China market intelligence at their fingertips. Since its release in 2017, iAudience has helped clients understand their competitive position, and provided AI-driven intelligence to explore new business opportunities by offering through data-based audience insights that dramatically improve digital marketing strategy. The updated version takes the core functionality of the iAudience platform to the next level.

iAudience 2.5 is now leveraging more powerful data sources and easy to use modules in three main ways:

  • Broadened mobile data sources
    The updated version of iAudience 2.5 aggregates diverse sources of data into a single platform, allowing analysis of Chinese user behaviour across multiple channels and devices.
  • Brand new market analysis module
    iAudience 2.5 now features a newly-developed and standalone “Market Module” that helps marketers gain instant understanding of 53 pre-defined market segment and offers ready-to-use “Audience Plans”. Marketers benefit from enriched audience profiling, with key analysis metrics including demographic profile, psychographic profile, mobile app usage behaviour and outbound travel destinations.
  • Streamlined brand analysis module
    A reorganized brand audience profile display that provides marketers with even deeper insights into a brand’s positioning and competitive landscape. It provides analysis from three dimensions, including “Landscape” – a high-level overview of the entire competitive landscape; “My Brand” – an in-depth user portrait analysis of the brand and its products, and “Competitors” – a closer look into the brands’ individual competitors. This new streamlined approach provides clients with intelligence regarding the attributes of and topics of most interest to the close followers of both their own brand and competitor brands, suggesting the most appropriate content and marketing strategies to grow their customer base.

iAudience empowers brands to develop smart marketing plans from beginning to execution, helping to form a tailor-made selection of the most appropriate media channels to target. Brands using the iAudience platform are then in a strong position to reach Chinese audiences across premium media channels via iClick’s programmatic marketing platform, iAccess. These two products work hand-in-hand to provide an integrated and effective marketing solution for brands.

If you wish to learn more about iAudience 2.5 or require further assistance, please visit here for our contact details.

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